Fall back in love with
your high street.

Get up to £5,000 from East Riding of Yorkshire Council to help your business create a new 'must be there' buzz in your town.

What is it?

Love Your High Street is an initiative with funding to support ideas from local businesses to help revive our principal towns and bring people back to your local high street. Whether it's tidying up a shopfront, launching a business with a difference, or an event to attract more visitors; we want to hear from you.

Online shopping might mean that buying goods can be done from home but high streets are at the heart of our communities. East Riding of Yorkshire Council want to support ideas from businesses that will help to revitalise, and perhaps repurpose, our high street spaces.

Our advisers can help local businesses to apply for funding that might bring the right ideas to reality.

Who can apply?

High street-based businesses, those looking to start up a sustainable new business in the high street, or locate an existing business to high street premises.
We are looking for projects that add value or improve the existing offer to help increase footfall, or bring something new into the high street.
Property owners
Not for general maintenance but those seeking to significantly improve premises' frontages, convert upper storey rooms into usable living spaces, bring eye-sore sites back into use, or change the use of an existing shop to a community benefit.
Event organisers
Established organisers with a track record of delivery that have an idea to bring a new event that will increase interest and footfall within the town, or a new event organiser with a robust plan and the capacity to deliver a new event.
Business groups who are collaborating to make a difference. This might be something physical, or just a great idea which creates a stronger high street community.

Please seek guidance from the business adviser before applying.

How can funding be used?

Grants will be awarded to projects that encourage people to come back to our high streets time after time. It isn't just a place to buy things, but a place to get together and share an experience. We are open to creative solutions that can make short-term impact and have long-term goals.

Perhaps you want to plan an event, but need funding for decorations and advertising, or maybe you just need new bins, or paint to tidy up buildings. From the simple to the extraordinary, East Riding of Yorkshire Council's business team will be on hand to support you as you turn your ideas into reality, and bring life back to our high streets.

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Here are some ideas

  • Harmonise the colours, clear the clutter, and paint the shop frontages, together with other businesses next to you
  • Extend market days with evening events for the family... attract street artists and encourage cafés to provide a family-friendly menu until 8.00pm
  • Fill empty premises with pop-up traders on a pay-as-you-sell basis
  • Use a town centre car park for a fairground
  • A themed day where all shops participate and dress up, e.g. Victorian, or 1960s
  • Close the high street for a street food festival, and encourage local pubs to create family-friendly mocktails, wine and cheese tasting events in your deli, or craft sessions in a café

Where can it be used?

The funds can be used in the 13 principal towns in the East Riding:

  • Beverley
  • Bridlington Old Town and town centre
  • Cottingham
  • Driffield
  • Elloughton-cum-Brough
  • Goole
  • Hedon
  • Hessle
  • Hornsea
  • Howden
  • Market Weighton
  • Pocklington
  • Withernsea

The aim of the funding is to bring a sustainable increase in footfall to the high streets.

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Want to learn more about applying?

Think you have an idea that could bring people back to our high streets? If so, we want to hear from you!
Read more about applying

Not quite ready to apply?

If you'd like an informal chat before applying, then please get in touch below with our friendly business advisers.